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Are you the King of Customers? Let me know more…

This will sound slack, but I have a conference presentation next week on the following topic and I want your input -

The Customer is King/Queen – why do we forget that?
When in history have customers not been important to businesses? At what point did we being looking internally so much that we forgot the customer existed? What are the operational and cultural issues that lead to internally focused businesses? Why is a customer focused business more successful? What does the modern day customer look like? Remembering customers are king/queen has never been more important than today, but wait until tomorrow – it’s about to challenge your very business model forever.

So, when I wrote this, I was thinking about the rise of social media, the new power of the individual and customers, of Clay Shirky presentations and books, etc.

I need some case studies and examples of companies and instances where the customer has overcome a corporations bullSh*t, or perhaps a company has let someone down (I know the US airline industry has done so!) or where corporations like Zappos have loved their customers into advocacy… etc.

I need some articles and examples of thought leadership to contribute. I not being slack here, I just cant wade through the mountain of stuff I find every day!

Visit the WIKI and please give your input – or just leave comments here at the blog.

Presentations done by social media about social media – it was a matter of time …

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The Human Experience Part 1 – Hannibal v John Stewart

Recently I asked the following on @thebankchannel – “If we changed the term ‘customer experience’ to ‘human experience’ would it change the way we treat people?”

This thought came from something I’d been been listening to (for the second time) – a series of podcasts by Dan Carlin, an American historian and presenter, on the Punic Wars, the ancient clashes between the Carthaginians and Romans many hundres of years ago.

The podcasts are excellent. I recommend them highly.

When traditionally told, the stories of the Punic Wars, like many stories of ancient history, focus on dates, data, facts, names and results – as Dan says, its easier to focus on these things, as it helps to unravel a story set in very different and foreign times, as well as the complexity and vague detail from this episode long ago.

The textbooks you read at school probably had this tone, where you embedded the numbers and names in your head to regurgitate for an impending exam some weeks later.

The difference with Dan’s podcasts is his intense focus on the human experiences – the actual emotions, sights, sounds and scenes the people themselves must have endured in some of the most epic and brutal confrontations in history.

Dan asks you – “Have you and your neighbours ever had hand to hand combat with an Elephant?”, “Imagine being amongst a battalion of men, with the sleet raining down, you’ve no food or drink, you’re not prepared for war, and suddenly the bulk of the battalion on front shunt backwards” … etc etc.

If I’m sounding a little Dungeons and Dragons right now, then forgive me. Dans delivery of something I’d previously not known or much cared about is what has captivated me.

So let me get to the point.

These stories, and importantly the way they’re told and the things they focus on, are important to remind us of the emotional responses and events people endure that truly define us. Its not the numbers or dates, its the way people think and feel that connects us to each other and these stories.

In corporate life and customer experience, whilst far less bloody than the Battle Of Cannae (where Hannibal marked his greatness forever) for example, the human emotion and experience is still something that is neglected – customer experience is something we use in banks to connect our business view to the end user.

Perhaps this isnt right.

Perhaps we should assess how we interact with customers on a human level rather than just a customer level.

Or, maybe we need elephants in each branch. It worked for Hannibal.

I think John Stewart confronted it in a modern and business context:

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Be a F@#king Person – Dealer or No Dealer
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Spinal Tap Performance

Chrysler chose to be efficient in a time where the human touch was sorely needed. They were insensitive to the very network that previously had made them a success, or at least kept them alive.

The management at Chrysler would have had a whiteboard, with numbers and locations of dealers, ready to be told the news. Letters would have been efficiently drafted, approved and sent. PR and Comms would have been briefed, and on alert.

But it was this very delivery as much as the message that made this experience very much an inhuman one.

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BarCampBank Melbourne Venue confirmed

So, BarCampBank Melbourne is on in earnest, with a venue confirmed. Appropriately, its at a bar, the Belgian Beer Cafe in Southbank, at the base of the Eureka Tower (Melbourne’s tallest building, you can’t miss it). Map here.

There is already a healthy number of attendees (25 at time of writing) with a maximum of 50 places in total. I’m really hopeful more of you can make it and contribute to a dynamic and interesting session.

Plus, drinks are on NAB, our event sponsor.

See you there at 2pm on Friday September 4th.

More information here.
Register for free places here.

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Innovation round up – July 09

FINANCIAL SERVICES INNOVATION

DIGITAL INSIGHT – AMP relaunches its digital video outlet aimed at 45+ age group

GEN Y DRAMATICALLY CHANGING BANK CHANNEL EXPERIENCE EXPECTATION – Phone and email just isn’t and won’t cut it any more – its time to meet them where they are – key words are ‘instant gratification’.

ANZ ASKS WHAT TYPE OF CUSTOMER ARE YOU? – Attitude to financial services and money .. still think this is a bit old fashioned

PRIME SUPER – New site, nice design – don’t know the business though.

2.0 CHALLENGES FOR BANKS – Interesting slideshare presentation.

CBA HAS A YOUTUBE CHANNEL – No idea what’s on there – dam firewall. BankingReview tells me Westpac have one too.

MEN AND WOMEN’S DIFFERENT PERSPECTIVES ON FINANCE – For example – “76% of women are unsure about how their investments are allocated. Same thing for 60% of men. That sounds like opportunity knocking for financial marketers.” Men more engaged, but not necessarily ‘better’

ICICI INTRODUCES TV BANKING – That’s right, through the tele. What’s next – the fridge? microwave?

THE FUTURE OF THE BANK BRANCH – “The biggest thing in banking is the relationship, and you can’t do that online,” says Lani Hayward, evp of creative strategies at Umpqua Bank. “You can make mistake after mistake after mistake, and the customer will stay with you if they believe you’ll take care of them.”

WELLS FARGO LABS – Great place to test, experiment, show innovation.

RABOPLUS FORTUNE FAIRY GAME – Steal money from the banker, but don’t wake him up

MOBILE WALLETS COMING SOON – The idea of using a mobile phone as a wallet has been pushed by futurists and technology vendors alike, and in Canada, it’s inching closer to reality

SOCIAL MEDIA RESPONSE SUMMARY TO NAB FEES MOVE – Ben Barrens look at the activity generated by fee activity at banks

FRANK BANK – Concept of what IB could look like … there are lots of these

O2 MOVES INTO FINANCE – Telcos, like supermarkets, see the opportunity. Another threat to our industry!

INNOVATION AND THE FUTURE-PROOF BANK – A new book from James Gardner, Head of Innovation and Research at Lloyds TSB and author of the blog Bankervision

GARTNER REPORTS CUSTOMERS WANT MORE PERSONALISED BANKING – We probably knew that. But we have the data to back it up. Gartner found that younger online banking consumers value features that enable customisation of their online banking experience, while older customers seek tools that let them use current services more effectively or communicate better and make banking easier to use.

BANK SERVICES TO BECOME MORE DIVERSE – CBA CEO Ralph Norris says “There’ll be banks that have got obviously a stronger offshore focus, but the other banks will have a broader financial services focus in other areas of financial services. We see that with wealth management businesses and insurance businesses and things of that nature.”

25 SOCIAL MEDIA SITES FOR FS PROFESSIONALS – Social media is fast becoming a good way to get good information about what is happening in the world of finance. You can get quick access to high quality information, the latest developments and helpful hints when you pay attention to what is being disseminated over social media channels.

CUSTOMER LOYALTY LINKED TO GOOD CUSTOMER SERVICE – Not earth shattering, but still worth remembering this is what can make a big difference to loyalty (as opposed to satisfaction).

BARCLAYS REVAMPS ONLINE BANKING – “Barclays has unveiled a new design for its online banking website making it simpler to use.” Read about the rocky times experienced here.

BANKING REVIEW INNOVATION IN MARKETING CONFERENCE – August 20 in Sydney – get along and see some interesting talks, notably Jeff Carter from Centre for Future Banking

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INNOVATION

ANOTHER PERFECT WORLD – Trailer for new doco on the incredibly large world of online gaming – geek out.

NEW CITY OF MELB LOGO COSTS 600k MEALS FOR HOMELESS – This is how the Herald Sun rag measures rebranding

THE MOST ENGAGED BRANDS ON THE WEB – Technology, media, ‘cool’ brands are playing hard here

MICROSOFT LAUNCH SOMETHING CALLED WAVE – Bad name given Google Wave exists, but still worth browsing around

EDELMAN TRUST BAROMETER – Results for 09 are in, and companies are less trusted than a year ago

MICROSOFT SURFACE TABLE IN SOME INTERESTING APPLICATIONS – Digital agency behemoth Razorfish show off through this great collection

LOCKING CUSTOMERS IN IS OLD FASHIONED – fixed contracts, time periods, etc perhaps are a bad thing

15 YEAR OLD INTERN ROCKS MORGAN STANLEY – report on media consumption better than any expert could produce. MUST READ for social media sceptics.

WHERE THE INTERNET IS BOOMING – No points for picking where the growth market for online is …

THE FUTURE IS FREE – Watch Chris Anderson on his book and concept ‘Free’ at the Wired Disruptive Business Conference.

DIRECT MAIL v JUNK MAIL – Analysis of a mailbox over a month – very worrying numbers here. Not necessarily trusted research though.

START A LIE – If the bottled water companies can lie, why cant we? Add your own

TAKE BACK THE BEEP – Get rid of annoying prompts and messaging in voicemail systems

HOW TO BECOME CUSTOMER CENTRIC – Learn from Staples and OXO, via Bruce’s excellent blog

JEFF BEZOS, AMAZON CEO, LESSONS IN BUSINESS – 5 key things to remember

SAT NAVS WILL DIE TO MAKE WAY FOR MOBILES – iPhones will surely wrap this up and companies like Tom Tom become software makers only

CHASING EVERY CUSTOMER IS WRONG – Target customers through offer, pricing, etc.

YAHOO AND MICROSOFT COME TOGETHER – Bing to become Yahoo search engine, saving Yahoo $200m+

EVOLUTION OF COKE AND PEPSI LOGOS OVER TIME – The more things change, the more they stay the same

WHY PEOPLE GO ONLINE – Top 3 – pass the time, educate myself, connect with others … Manage finances is way down the list, as it should be

CAN IMAGINATION BEAT KNOWLEDGE? – Watch the great videos of Marty teaching about innovation

MANAGING BEYOND WEB 2.0 – McKinsey recognises that today’s online customers—as both producers and consumers of their own content and services—ferociously guard their online experiences.

MICROSOFT RETAIL STORE STRATEGY LEAKED – They’ve copied Apple Store concept so much that it will fail spectacularly. Don’t be something you’re not!

Keep track of more links at www.twitter.com/thebankchannel

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When banks go bad, then go good

Here’s an interesting email I got from Craig Harwood as part of his subscriber database -

“There are times in life when you can taste victory and this is one. Today NAB have announced they will remove Honour and Dishonour Penalty Fees

I’d like to say congratulations to all the people who have who have put pressure on their bank and made this an issue. You have achieved something that many thought was impossible. The tide has turned, the banks are in trouble and now they are starting to listen to what their customers are saying.

So what can you do now?

If you are with NAB take the time to go to their web site and and send them a congratulations note.

If you are not with NAB, ask your bank when they will be removing these unfair and illegal fees. Make it clear to them that if they don’t, you are prepared to change banks and go to the NAB. Put pressure on them now is the time to push harder to ensure the others follow the NAB lead.

Personally I am proud to to have been part of a community pushing for the return of honesty and fairness in our banking system. I’ve been able to play a small part along with other consumer and financial groups. But the real congratulations belong to every individual who put their hand up and said this is not good enough and I’m not going to take it any more.

There is much more to be done and If you have read my book When Banks Go Bad you will know this is just a small part of the injustice and fraud that banks have been getting away with.

If you have not read it yet you can get a copy from
www.WhenBanksGoBad.com

In fact the fight has just begun…..”

Indeed – Congratulations customers

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What really matters

Quoting Tyler Brule in his recent FT column, when talking about stressful moments whilst flying -

“At this point, I don’t care how well-groomed the flight attendants are, how expansive the menu, how chilled the champagne or how big the flat bed, the reason I’ve paid to fly on this particular carrier is safety and a polished service record.”

This is still true in other industries like banking. When things go wrong, customers call back on the core reasons why they use your organisation in the first place, not the bells and whistles that you might get excited by. Get these things right – like security, and excellent service. The champagne can come later.

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