Wednesday, October 21, 2009

A different way to describe your bank - Part 2 - The Answers

As a close to the previous post, here are the sources of the list of slogans that you could apply to your bank -
  • Isn't it nice when things just work? - the famous Honda Ad
  • Connecting people - Nokia
  • The Real Thing - Coke
  • Where do you want to go today? - Microsoft
  • Just Do It - Nike
  • Keep walking - Johnnie Walker
  • Think different - Apple
  • Never Follow - Audi
  • The power of all of us - eBay
  • The relentless pursuit of perfection - Lexus
  • Lifes good - LG
  • Because you're worth it - L'Oreal
  • Live unboring - IKEA
  • For Life - Volvo
  • Expect more. Pay less. - Target
  • See what the future has in store - Future Shop
  • Lowest prices are just the beginning - Bunnings
  • We're number two, we try harder - Avis
My favourite - 'Keep Walking' - something many customers feel banks say to them too often.

2 comments:

Gerd Schenkel said...

Brilliant! Esp. "keep walking"... I believe that if a bank actually delivers its promise the tagline makes not difference and is seen as "obvious". If it doesn't then a tagline is just mockery. For us at UBank, "A good place for money" is our motivating force, so probably more important internally than to customers.

lesommelier said...

Very good... You've actually sent me brainwaves that mashed-up with our conversation with Harry Pearce from @pentagramdesign .
I could not help doing a similar exercise and thinking of the following tag lines when looking around the UNSW Swimming Pool in Sydney -> http://www.decantbeforedrinking.org/?p=195