A different way to describe your bank - Part 1 - The Challenge

Inspired by some of Jeffreys great work at The Financial Brand, I thought we could have a little fun. Slogans and taglines are such great ways to try to declare the essence of a company, sometimes they're as hard as the name of a company itself to create and live with. But what if we took the slogans from other companies, and indsutries, and then imagined if they were the slogan our customers and employees read in our advertising and collateral.

Read below, and then imagine each one of these is your banks slogan - think hard, and imagine if thats what your company was famous for. Also, tell if you know all the owners of these slogans ... answers coming soon.

• Isn't it nice when things just work?
• Connecting people
• The Real Thing
• Where do you want to go today?
• Just Do It
• Keep walking
• Think different
• Never Follow
• The power of all of us
• The relentless pursuit of perfection
  
• Lifes good
• Because you're worth it
• Live unboring
• For Life
• Expect more. Pay less.
  
• See what the future has in store
• Lowest prices are just the beginning
• We're number two, we try harder

Who's bold enough to apply these to a financial services company? Or who can see the irony if they were your banks slogans?

What other slogans can you think of from other industries that might be added above? Need some inspiration?