From the sage, Tim O’Reilly:
“I spent a lot of last year urging people to work on stuff that matters. This led to many questions about what that “stuff” might be. I’ve been a bit reluctant to answer those questions, because the list is different for everyone. I thought I’d do better to start the new year with some ideas about how to think about this for yourself.
First off, though, I want to make clear that “work on stuff that matters” does not mean focusing on non-profit work, “causes, or any other form of “do-goodism.” Non-profit projects often do matter a great deal, and people with tech skills can make important contributions, but it’s essential to get beyond that narrow box. I’m a strong believer in the social value of business done right. We need to build an economy in which the important things are paid for in self-sustaining ways rather than as charities to be funded out of the goodness of our hearts. “
His three key points:
- Work on something that matters to you more than money.
- Create more value than you capture
- Take the long view
Whilt these are more individual objectives or goals, they can of course be applied to your organisation.
- Are you doing something that matters to your customers or people, or that you believe is right?
- Are you creating more value than you capure? Not just about revenue generation at the expense of customer experience?
- Are you creating long term value, not just a series of quick wins and bandaids?