Hear the bells-a-ringing

The unstoppable wave of change is reaching some critical milestones - According to AC Nielsen and the Internet Advertising Bureau, March 2008 was the first time Australians spent more time on the net than watching TV. Online is fast becoming the biggest media investment (accuracy and ROI are questionable) for many companies - search, display, targeted. The days when people were watching TV with the laptop on their laps are here to stay, with the TV even being turned off. I know I do, given the way free to air treats us. Even pay tv will suffer when internet tv begins to deliver global content in any order, format, volume we want.