Thanks for your reference to my post on ING's pickuradvisor.com in India.
Even if it is not perfect, it is an excellent initiative. Please note that both ING's Head of eBusiness and ING Life Insurance's Head of Marketing responded extremely quickly.
It looks like they have already started to take appropriate measures to improve the quality and the user experience of their innovative service.
It is a good initiative, and one I think every company should do - create a forum for your customers to submit good and bad feedback, pick and choose how they deal with the bank etc.
This blog aims to explore the interactions we engage in with large financial and other organisations, and how we can improve the experiences we have and how innovation is given life. The co-ordinated intersection of customer experience, marketing, strategy, innovation and technology is what can make our interactions positive ones.
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"He talked with customers face-to-face. He cared about quality. The truth is so simple, sometimes, it's easy to overlook." Mark Hurst on Jack Weil, retail legend.
"We looked around and said 'The banking industry is bust; the customer always loses. How can we do something radically different?"
As part of a new monthly special, I'm looking for leading CX teams in banks across the globe to volunteer to be profiled on TheBankChannel. I'll be looking to interview leaders and operators of customer experience management in retail and business (or other) banks, to understand their structure, their approach, their methods, and what makes them successful. I'll also be looking for video or images you're willing to share, and any testimonials from customers or your business leaders.
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The author works for NAB, and so will publish new NAB things, simply because I'm aware of them - any other banks looking to announce new innovative things are welcome to submit them to The Bank Channel by email.
2 comments:
Hi Rob,
Thanks for your reference to my post on ING's pickuradvisor.com in India.
Even if it is not perfect, it is an excellent initiative. Please note that both ING's Head of eBusiness and ING Life Insurance's Head of Marketing responded extremely quickly.
It looks like they have already started to take appropriate measures to improve the quality and the user experience of their innovative service.
Cheers,
Christophe
Hi Christophe
Glad to refer.
It is a good initiative, and one I think every company should do - create a forum for your customers to submit good and bad feedback, pick and choose how they deal with the bank etc.
Cheers,
Rob
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