Wednesday, August 1, 2007

ING enhancing their blog activity

Christian at the excellent Visible Banking has this thorough, in depth analysis of INGs blogging activity, including PickUrAdvisor.

2 comments:

Christophe Langlois said...

Hi Rob,

Thanks for your reference to my post on ING's pickuradvisor.com in India.

Even if it is not perfect, it is an excellent initiative. Please note that both ING's Head of eBusiness and ING Life Insurance's Head of Marketing responded extremely quickly.

It looks like they have already started to take appropriate measures to improve the quality and the user experience of their innovative service.

Cheers,
Christophe

The Bank Channel said...

Hi Christophe

Glad to refer.

It is a good initiative, and one I think every company should do - create a forum for your customers to submit good and bad feedback, pick and choose how they deal with the bank etc.

Cheers,
Rob